Journal article
"You get old. You get invisible": Social isolation and the challenge of communicating with aging women
Journal of women & aging, Vol.30(5), pp.399-416
09/03/2018
DOI: 10.1080/08952841.2017.1304785
PMID: 28375826
Abstract
Social isolation is a problem facing many older women. Isolation can contribute to poor health as adults age without social support. Increased and tailored communication offers service organizations more opportunities to provide social support to these adults. This research examines perceptions of aging to explore communication behaviors, barriers, and opportunities for improved communication and service provision for aging women. Using data from focus groups and interviews, this study finds that participants from community organizations rely on word of mouth and traditional media to communicate with their aging constituents, despite opportunities to use digital communication and to develop communication plans for this population.
Details
- Title: Subtitle
- "You get old. You get invisible": Social isolation and the challenge of communicating with aging women
- Creators
- Tammy J Walkner - School of Journalism and Mass Communication, University of IowaAndrea M Weare - Communications Department, Doane UniversityMelissa Tully - School of Journalism and Mass Communication, University of Iowa
- Resource Type
- Journal article
- Publication Details
- Journal of women & aging, Vol.30(5), pp.399-416
- DOI
- 10.1080/08952841.2017.1304785
- PMID
- 28375826
- NLM abbreviation
- J Women Aging
- ISSN
- 0895-2841
- eISSN
- 1540-7322
- Publisher
- Routledge
- Language
- English
- Date published
- 09/03/2018
- Academic Unit
- Center for Social Science Innovation; Injury Prevention Research Center; Public Policy Center (Archive); School of Journalism and Mass Communication
- Record Identifier
- 9984083835302771
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