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Use of Fear-Appeal Techniques in the Design of Tailored Cancer Risk Communication Messages: Implications for Healthcare Providers
Letter/Communication

Use of Fear-Appeal Techniques in the Design of Tailored Cancer Risk Communication Messages: Implications for Healthcare Providers

Kevin M Sweet, Sharla K Willis, Sato Ashida and Judith A Westman
Journal of clinical oncology, Vol.21(17), pp.3375-3376
09/01/2003
DOI: 10.1200/JCO.2003.99.049
PMID: 12947078

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