Consumers value a product viewed online more if they see it being virtually touched

Magazine article

Open access

Andrea Luangrath

The Conversation

12/06/2021

DOI: 10.64628/AAI.u3uwarrt3

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https://doi.org/10.64628/AAI.u3uwarrt3View

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New research shows people experience the ‘endowment effect’ of valuing an object more when they can touch it, even in virtual settings.

Title: Subtitle: Consumers value a product viewed online more if they see it being virtually touched
Creators: Andrea Luangrath - University of Iowa
Resource Type: Magazine article
Publication Details: The Conversation
DOI: 10.64628/AAI.u3uwarrt3
Language: English
Date published: 12/06/2021
Academic Unit: Marketing
Record Identifier: 9984459408602771

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