Magazine article
For many Olympic medalists, silver stings more than bronze
The Conversation
06/26/2024
DOI: 10.64628/AAI.uhpdyy99r
Appears in The Conversation
Abstract
Researchers used AI to analyze photos of Olympic medalists and found that bronze medalists appeared happier than silver medalists. A cognitive process called ‘counterfactual thinking’ may explain why.
Details
- Title: Subtitle
- For many Olympic medalists, silver stings more than bronze
- Creators
- Andrea W Luangrath - University of Iowa, MarketingWilliam M. Hedgcock - University of Minnesota
- Resource Type
- Magazine article
- Publication Details
- The Conversation
- DOI
- 10.64628/AAI.uhpdyy99r
- Language
- English
- Date published
- 06/26/2024
- Academic Unit
- Marketing
- Record Identifier
- 9984644158802771
Metrics
68 Record Views