In January 2014, The University of Iowa (UI) and its partners began an automotive safety research program to develop and implement a national education campaign aimed at helping drivers understand safety systems and features in their vehicles. First year efforts were concentrated on conducting a first-ever National Survey to measure knowledge and understanding of advanced vehicle safety technologies and lay the foundation for a National Education Campaign targeted at 90% of the American driving public.
The three major components of the UI project are: (1) a National Survey; (2) a National Education Campaign; and (3) a series of automotive research studies. This report describes progress through the first year on all aspects of the project as outlined in the initial proposals.