Does patriotism affect consumers' decisions?: an analysis of country of origin and the "made in the USA" campaign

Report

Richard Ettenson, Janet Sweeney Wagner, Gary J. Gaeth and John W. Hartman Center for Sales, Advertising & Marketing History

1986

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Advertising

Consumer Behavior

Patriotism in advertising

Title: Subtitle: Does patriotism affect consumers' decisions?: an analysis of country of origin and the "made in the USA" campaign
Creators: Richard Ettenson
Janet Sweeney Wagner
Gary J. Gaeth
John W. Hartman Center for Sales, Advertising & Marketing History
Resource Type: Report
Number of pages: 35 leaves
Language: English
Date published: 1986
Academic Unit: Marketing
Record Identifier: 9984963135102771

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