- Title: Subtitle
- Process representation and predictive accuracy of consumer choice models in marketing: an investigation using scanner-data type products
- Creators
- Sharat K MathurGary J Gaeth
- Resource Type
- Report
- Series
- Working paper series (Australian Graduate School of Management); 95-004
- ISBN
- 9781862742376; 1862742375
- Publisher
- University of New South Wales. Australian Graduate School of Management; Kensington, N.S.W.
- Number of pages
- 37 pages
- Language
- English
- Date published
- 1995
- Academic Unit
- Marketing
- Record Identifier
- 9984963239902771
Report
Process representation and predictive accuracy of consumer choice models in marketing: an investigation using scanner-data type products
Working paper series (Australian Graduate School of Management), 95-004, University of New South Wales. Australian Graduate School of Management
1995
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