Textbook
Business analytics: descriptive, predictive, prescriptive
Cengage, Sixth edition
2026
Appears in Recent Books by UI Authors
Abstract
Develop analytical skills that are in high demand with Camm/Cochran/Fry/Ohlmann's "Business Analytics, Cengage International Edition" 6th Edition. Master the full range of analytics as you strengthen descriptive, predictive and prescriptive analytic skills, data visualization, unsupervised and supervised machine learning and generative AI. Examples and visuals illustrate data and results. Step-by-step instructions guide you through using Excel, Tableau, R , Power BI or Python (including the Python-based Orange software). Practical problems at all levels of difficulty let you apply what you've learned. Updates address topics beyond traditional quantitative concepts such as data wrangling, data visualization, machine learning and generative AI. MindTap and WebAssign online learning platforms are available with an interactive eBook, algorithmic practice problems and Exploring Analytics visualizations.
Details
- Title: Subtitle
- Business analytics: descriptive, predictive, prescriptive
- Creators
- Jeffrey D CammJames J CochranMichael J FryJeffrey W Ohlmann
- Resource Type
- Textbook
- Edition
- Sixth edition
- ISBN
- 9798214505121
- Publisher
- Cengage; Boston, MA
- Number of pages
- xxiv, 850 pages
- Date published
- 2026
- Academic Unit
- Business Analytics
- Record Identifier
- 9985130218702771
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