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Aggregate Sales Growth and Stock Market Returns
Working paper   Open access

Aggregate Sales Growth and Stock Market Returns

Jon A. Garfinkel, Paul Hribar and Lawrence Hsiao
SSRN
01/06/2025
DOI: 10.2139/ssrn.5066654
url
https://doi.org/10.2139/ssrn.5066654View
Open Access

Abstract

We examine the predictive content of aggregate sales growth (ASG) for stock market performance. ASG negatively predicts future stock market excess returns. In-sample tests show a one-standard-deviation increase in ASG leads to a decline of more than 6% in future annualized market excess returns. This negative relation is incremental to aggregate earnings growth and macroeconomic return predictors. In addition, the return-predicting power of ASG persists in out-of-sample tests, and mean-variance investors can construct a viable trading strategy via the forecasts based on ASG in real time. We explore potential channels. ASG negatively predicts various measures of aggregate earnings surprises, while being unrelated to subsequent discount rate proxies. Our findings suggest that the predictive ability of aggregate sales growth stems predominantly from a cash flow channel.
sales growth stock market returns

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