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Risk from the Inside Out: Understanding Firm Risk through Employee News Consumption
Working paper   Open access

Risk from the Inside Out: Understanding Firm Risk through Employee News Consumption

Fahiz Baba Yara, Carter Davis, Fotis Grigoris and Preetesh Kantak
Kelley School of Business Research Paper, Vol.2023-4354256
SSRN
02/14/2023
DOI: 10.2139/ssrn.4354256
url
https://doi.org/10.2139/ssrn.4354256View
Open Access

Abstract

We use employee news consumption to characterize firms’ exposures to macroeconomic risk, making use of data covering two billion employee-article interactions per day across millions of firms. We find that, in the time-series, employees consume more macroeconomic news following the onset of bad times. In the cross-section, firms whose employees were reading more macroeconomic news ex-ante are more exposed to changing economic conditions ex-post. Consistent with the notion that employee news consumption provides insights into firms’ risk exposures, we show that the more exposed firms hedge more, yet have higher costs of capital and subsequently lower investment and hiring rates.
Economic Uncertainty Employment Equity Premium Hedging Investment Risk

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