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The pass-through of the largest tax on sugar-sweetened beverages: the case of Boulder, Colorado
Working paper   Open access

The pass-through of the largest tax on sugar-sweetened beverages: the case of Boulder, Colorado

John H. Cawley, Chelsea Crain, David E Frisvold and David Jones
NBER working paper series, Vol.25050
National Bureau of Economic Research
09/2018
DOI: 10.3386/w25050
url
https://doi.org/10.3386/w25050View
Open Access

Abstract

We estimate the incidence of a relatively new type of excise tax, a tax on sugar-sweetened beverages (SSBs). We examine the largest such tax to date, which is two cents per ounce, in Boulder, CO. Using data that were hand-collected from stores and restaurants in both Boulder and two control communities, as well as internet data of restaurant menus, we find that the tax was largely, but not completely, passed through to consumers 5-7 weeks after implementation. Some retailers add the tax only at the register, indicating that estimates solely from posted prices would result in an underestimate of pass-through
Consumer Behavior Economics Carbonated beverages Management Prices Soft drinks Taxation

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