Journal article
Librarian like a rock star: using your personal brand to promote your services and reach distant users
Journal of Library Administration, Vol.50(5-6), pp.628-637
07/01/2010
DOI: 10.1080/01930826.2010.488928
Abstract
The business world has been using corporate branding and relationship marketing to build customer loyalty and satisfaction. In recent decades, individuals have applied the tenets of branding to themselves to create the idea of personal branding--marketing yourself as your own brand. By thinking in terms of personal branding and relationship marketing, distance education librarians can more effectively reach out to remote students and build long term relationships that are beneficial to both students and librarians.
Details
- Title: Subtitle
- Librarian like a rock star: using your personal brand to promote your services and reach distant users
- Creators
- Daniel P Gall - University of Iowa, Library Administration and Gen
- Resource Type
- Journal article
- Publication Details
- Journal of Library Administration, Vol.50(5-6), pp.628-637
- Publisher
- Routledge
- DOI
- 10.1080/01930826.2010.488928
- ISSN
- 0193-0826
- eISSN
- 1540-3564
- Language
- English
- Date published
- 07/01/2010
- Description audience
- Trade; Academic
- Academic Unit
- Circulation & User Services/Undergraduate Engagement; University College Courses
- Record Identifier
- 9983736694602771
Metrics
434 Record Views