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Preprint (Author's original)Free to read and download, Open Access
Preprint
Librarian Like A Rock Star: Using Your Personal Brand to Promote Your Services and Reach Distance Users
Iowa Research Online
University of Iowa
08/24/2010
DOI: 10.17077/pp.001118
Abstract
The business world has been using corporate branding and relationship marketing to build customer loyalty and satisfaction. In recent decades, individuals have applied the tenets of branding to themselves to create the idea of personal branding—marketing yourself as your own brand. By thinking in terms of personal branding and relationship marketing, distance education librarians can more effectively reach out to remote students and build long term relationships that are beneficial to both students and librarians.
Details
- Title: Subtitle
- Librarian Like A Rock Star: Using Your Personal Brand to Promote Your Services and Reach Distance Users
- Creators
- Dan Gall - University of Iowa
- Resource Type
- Preprint
- Publication Details
- Iowa Research Online
- Publisher
- University of Iowa; Iowa City, Iowa, USA
- DOI
- 10.17077/pp.001118
- eISSN
- 2476-1680
- Number of pages
- 9 pages
- Copyright
- Copyright 2010 Dan Gall
- Language
- English
- Date posted
- 08/24/2010
- Academic Unit
- Circulation & User Services/Undergraduate Engagement
- Record Identifier
- 9983557232902771
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